Your first Pinterest account

Please pay attention to what I’m about to say.
Simply because this will make or break your attempts at making it big with Pinterest.
First of all, please remember, that you are building a brand.
Do you think Gucci would spam irrelevant images around Pinterest?
No they would never. So you shouldn’t too!
Be smart and act like big brand.
Second extremely important thing I see lot of marketers mess up is, they only promote products.
NO! This is not how social networks work. You need to engage with users, be a part of the
community. For example in the fashion niche, the one biggest mistake people do is just post pictures
of shoes and handbags.
Don’t do that!
Post pictures of beautiful models, photos of interesting locations where the photo shooting takes
place and so on.
I’ll give you a real world example that is happening right now.
I’m a big Mercedes-Benz fan. They just released their new CLS class and are making insane promotion
on Instagram (yes it’s not Pinterest, but the same concept applies).
However, they are not just posting pictures of a car. They also post a pictures of how they did
promotion with Hugo Boss and CLS. Because of this, I checked out new line of Hugo Boss clothes.
Then they post pictures of “behind the scenes” of that photo shoot.
Photos of how they washed the car before shooting took place.
They don’t just show car. They show whole story behind it!
When you are doing your own promotions, try and do the same.
Don’t just focus on your main product, but focus on whole industry and story behind it.
And now the third stupid mistake people do.
Pinterest is an American site. Don’t use Russian names when you create accounts.
Just use normal American female names and you will do fine.
Okay let me show you how to create account now.
We will talk more about strategy in the third part.
Join me on the next page.

Go to Pinterest.com and signup for account.
We will create a business account to promote our brand, so choose that in the bottom right corner.

The form is pretty self-explanatory.
Use a valid email address, because you will have to confirm it.
Write descriptive About. I could do much better.
Actually take my example of how NOT TO write About.
Check out some other brands in your industry and write something similar!

It is really really important to make your profile look legit.
People on Pinterest always check out profile before they follow someone.
Don’t get lazy doing your profile!
Now that you have profile set, it’s time to create another extremely important part of every Pinterest
account.
Boards!

Create at least 15-20 of these boards.
Write a nice and interesting Name and Description.
Again, spend the necessary time on this.
People will check this before following!
If you spend time creating these, you will already beat 95% of marketers out there, who are simply
too lazy to do this.
Okay, congrats!
Your Pinterest account is set.
We will now jump to the third part of this guide, where we will see exactly what to do each and every
day to get that moolah!