Minggu, 27 Juli 2014

Why Pinterest?

Pinterest (as you probably already know) is one of the largest websites in the world. And it
doesn’t just get A LOT of traffic. It also gets one of the best traffic on the planet. Over 70% of
Pinterest users are women!
Women with Credit Cards!

Women are so much easier to sell to!
(if you are woman, please don’t be offended. You actually have an advantage here over your
fellow men friends who try their skills at Pinterest marketing. You know how girls think!)

Men mostly wants big expensive things (chances of you selling a new BMW on Pinterest are next
to nothing).
With women however, it’s a bit different.

Women are an amazing impulse buyers. They don’t need a new purse or shoes, yet they still buy
them right there on the spot. And because they don’t have to take a credit to afford it, they shop
on impulse.

So you are probably getting a picture of who we will target.

There is one important thing where most marketers screw.
DON’T JUST POST PICTURES OF ANYTHING!

Don't just go out there and spam Pinterest with pictures of purses and shoes. Gazillion of
people do that and nobody makes money. You have to be smarter here.

Post a nice fashion photos (if fashion is your niche). Photos with models that don't sell
anything. They are just beautiful. People will like and share them and your brand awareness
will grow.

That really is the way to make it on Pinterest. By creating a brand and increasing your
recognition.

This might scare you, because it sounds big and expensive. But here comes the best part of this
all.
You just have to APPEAR as big brand. You don't actually have to be one.
Good news for you my friend. Appearing big is easier than ever.
You just need a nice slick Wordpress site with good looking Logo.
That’s it!

Now to make a really nice money on Pinterest, you will have to target multiple niches with
multiple sites. Don't worry about this for now. You first have to make it work with ONE.
Once you are good with one, you just rinse and repeat in other niches.

So far, I hope you understand why Pinterest is so great. There are literally millions of women
using it daily. And they all have credit cards ready.

Don’t worry if you don’t quite understand how we will make money yet. It will all get clear to
you in next steps.

For now just remember:
We will get our traffic from Pinterest and it will mostly be women.


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